As part of its takeover arrangements MLC was only entitled to use the Aviva brand until 2nd October 2010. After this date the brand name Aviva had to be removed from the Australian market. MLC has now rebranded the Aviva Protectionfirst products as MLC Protectionfirst and new Product Disclosure Statements have been issued. MLC has written to all Aviva clients to introduce the MLC brand and clients can now access information about their products using the MLC Insurance website. The former Aviva products will continue to be actively managed and updated and remain open for new business.